Instagram Launches TikTok Competitor Called Reels

Instagram has launched a video sharing platform ‘Reels’ with an aim to take on TikTok.

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Instagram Launches TikTok Competitor Called Reels

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Muhammad Mubeen Javed

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Instagram has launched a video sharing platform ‘Reels’ with an aim to take on TikTok.

Two months before, the application was first launched in Brazil. It has been integrated into the official Instagram application today. According to the company, the users of Instagram can record short 15 seconds of videos with effects, audio, and new creative tools. The feature is being available to 50 countries. Some will get the update a little later than others.

How to use Reels

Reels is pretty similar to recording regular videos. It can be accessed using the Instagram camera. A button in the top left corner with an overhaul of the entire interface. Now, the camera section has plenty of options to edit videos, including AR Effects, audio, timer, and Countdowns.

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An additional tab is being added to Instagram profiles. Followers will be able to see your Reel videos. If your account is private, only your followers will have access to your Reel videos.

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Reels provides an option of saving videos as drafts before published just like TikTok. It also allows you to change the cover image. All other features that come to play when posting a video like the Chinese application.

The feature has been launched in the United States, the United Kingdom, Japan, Australia, India, France, and Germany. It will soon be launched in other countries as well.

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