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Google Introduces New Privacy Settings & Automatically Deletes Data Every 18 Months

Google’s services and app have become common to a point where it is difficult to navigate the internet without using one of its products

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Google Introduces New Privacy Settings & Automatically Deletes Data Every 18 Months

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Muhammad Mubeen Javed

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Google’s services and app have become common to a point where it is difficult to navigate the internet without using one of its products. It is common knowledge that the search engine giant collects activity data to improve the user experience which has gotten the company involved in controversy time and time again.

That’s why Sundar Pichai, Google CEO has announced changes to the way the company handles data collection and privacy.

Google is introducing privacy setting upgrades. It will help control data that is being shared better than before. This type of data ranges from Google logs, search history, location data, YouTube history, voice commands through Google Assistant, and more.

Last year, Google introduced a new feature. It automatically deletes user data every 3 or 18 months. This feature will now be active for everyone. It will automatically delete location history, search history, voice commands, every 18 months.

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YouTube will be programmed to delete activity data every 3 years. It can continue to make relevant recommendations since user preferences tend to change over time.

Google will send people frequent reminders to promote new options. The frequency of these reminders will be adjustable in settings.

Google will make it easier to check in on Account controls. This can be done by searching for “Google
Privacy Checkup”. Then searching “Is my Google Account secure?”. There will be a shortcut to quickly switch to Incognito Mode. This can be done by long-pressing your profile picture in the top right corner on YouTube, Google Search, and Maps.

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