Future of E-commerce in Pakistan
According to PTA reports, the size of Pakistan’s e-commerce market – one of the most important drivers of our digital side – is expected to grow up to $1 billion by the year 2020 which falls between $70-150 million.
Future of E-commerce in Pakistan
By
Mishal Shaheen
According to PTA reports, the size of Pakistan’s e-commerce market – one of the most important drivers of our digital side – is expected to grow up to $1 billion by the year 2020 which falls between $70-150 million.

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Pakistan is among the fastest growing E-commerce markets in the world, currency value estimated 120 million US dollars. The country’s E-commerce sector in size every year.
Pakistan E-commerce is now growing rapidly

In Pakistan E-commerce had a slow start but it is gaining ground due to the growing number of Internet users as well as government’s efforts for Digital Inclusion. As they are correcting the infrastructure, they are also making 500 telecenters. Also, they are working on providing mobile broadband to provide access to people and providing affordable connectivity.
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Leading E-commerce websites in Pakistan
Pakistan’s internet penetration estimated at 18 percent currently is the real retailer for the recent growth in E-commerce giants like Daraz.pk, Zameen and YeVo among others have made their mark in the Pakistani Online arena; real estate, vehicles, household items, clothes and electronics are bought online. Recently, a company called Banjaiga provides an online platform to people who are looking to build their homes. It is bringing all the stakeholders together on a platform connected together various elements of construction and ecosystem.
Ali Baba is showing interest in Pakistan E-commerce Sector
The E-sector is dubbed a whole new market place especially after the global giant Ali Baba’s interest in investing in Pakistan’s E-commerce sector.
It is a good time to invest in E-sector in Pakistan
There are already a few big-time players established in the E-commerce landscape in Pakistan, however, they are still exploring the low-hanging fruits business models like selling items and electronics online. Experts believe that there are many opportunities for unique businesses which combine local knowledge with existing E-commerce frameworks and with the right focus, they can hugely benefit from the upcoming wave of technological advancement.